Steps to Building Successful E-commerce Websites

E-commerce Websites

E-commerce continues to grow beyond everyone’s earlier expectations, and some experts are predicting that e-commerce sales will surpass the $2 trillion mark next year. It is indeed a very lucrative industry. Shopping online from the comfort of your home and having your purchases delivered to your doorstep makes e-commerce seem like a breeze. The shopper perspective, however, should not fool you into thinking that e-entrepreneurs also have it as easy.

Building a successful e-commerce brand is more complicated than getting your store online. You can work so hard on building a functioning site only to be frustrated by the lack of organic traffic. If you are an aspiring e-entrepreneur, below is a list of steps that can guide you towards building a successful e-commerce site that stands the test of time.

Ø Hire a skilled e-commerce website developer

Do-it-yourself e-commerce packages have made setting up a website a very easy and straightforward affair; however, if you want to launch a professional site in a relatively short time, hire a developer. Hiring a web developer costs money, but it might save you headaches and losses down the line. Research and find a good developer who is skilled and experienced especially in e-commerce websites design.

Ø Buy a domain and choose a reliable e-commerce platform

Purchase a domain name that identifies your brand. It is a straightforward but critical process. Your choice of e-commerce platform should be based on your needs. While there are many factors to consider, popularity is one of the most important ones. Shopify, BigCommerce, and WooCommerce are some of the most popular platforms.

Ø Find a design for your website that matches your e-commerce vision

Different e-commerce solutions offer different themes. You may use one of the preinstalled e-commerce websites templates, but having a web developer to design your e-shop professionally is recommended. Customization makes your website stand out from the crowd and offers it functionality that makes for a pleasant customer experience.

Ø Launch your website

After creating a homepage, About Us page and a contact page, you can take your website live even before listing any products. A functional site has several advantages top of the list is that it proves your seriousness and legitimacy to vendors, bloggers and other sites looking to link back to your site.

Ø Outreach

The hard work begins after launch. You need to find a marketing strategy that gets online shoppers to your site. You have to create personalized relationships with all stakeholders from the vendors to the media if you are to implement an SEO strategy successfully.


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Top 3 Reasons Why You Need Shopify E-commerce Website Builder for Your Online Store


For those doing business online, you know you can’t rely on a single platform such as Facebook or Twitter to realize crazy profits. There is always the notion of launching an online store and efficiently sell someday. Well, times have changed, and now you do not have to break your budget to own a website. In fact, these days, many e-commerce websites you see all over cost the merchants much less than you can imagine.

There are many e-commerce platforms such as the e-commerce solution Shopify that lets you set up a website in seconds and start selling to a broader market online. Shopify is among the notable e-commerce platforms that offer a paid and even the best free e-commerce website builder for small-scale and individual merchants to launch online stores. Recently the e-commerce solutions provider disclosed that more than 500,000 merchants are using its services. This is a huge number and can be attributed to the following reasons.

1.    Affordability

It is perfect for startups because they get to enjoy lots of great features at a little cost. It gives their customers up to 3 plan choices, the Basic Plan that goes for $29 per month, Shopify Plan $79 per month and the Advanced Shopify which goes for $299 per month. Many clients opt for the basic plan terming it as the best free e-commerce website builder, which grows with their businesses.

2.    Gives Them Control over their Online Stores

With a myriad of e-commerce websites templates and themes, this provider is perfect for anyone with a good idea of what they’d want their online store look like. You can pick for free or buy an e-commerce websites design of your choice and offer your online shop a great look regarding color, essential layout updates, font size, etc. You can easily customize the store fast even without basic programming skills and start selling in minutes.

3.    Essential Marketing Tools

A great business is all about marketing. And for startups, their e-commerce store’s life depends on the marketing strategies put in place. Since they usually operate on a low budget, Shopify provides them with marketing tools such as the SEO tools; e-commerce analytics discount codes, targeted email marketing, social network integration, coupon engine, custom gift cards and over 1000 Apps. There are more advanced marketing tools like the custom pop-up window. This enables you to track the sales made by your affiliates and also track your Shopify app.


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The Most Affordable Way to Launch an E-commerce Shop and Start Selling Online

E-commerce shop

Starting a business is a wise idea and the road to financial stability. Not all people are equal financially, and it is an informed decision to start small and grow big if you don’t have large capital. The internet can make this happen, as it allows one to create an online store and start selling. There are many paid for or even best free e-commerce website builder software that enables merchants to develop their e-commerce websites from scratch and grow big. E-commerce solution Shopify, for example, is one of the notable e-commerce Platforms with over 500000 e-commerce stores using the platform. This number keeps on increasing by the day. With all these merchants onboard, they must be out for something good. If this information is convincing enough and you are thinking of owning an online store, then there is an affordable way to do so, as you can see.

Shopify is an e-commerce provider that has for years been recognized for being a powerful and an all-in-one e-commerce platform. It gives merchants the independence of uploading unlimited amounts of products on their sites with ease and also making them be in control of their inventory. Shopify’s other selling point is its discount code engine that enables merchants to transact without having to pay a transaction fee. This makes this platform scalable for all business types. Another beauty about Shopify is that it comes with an app store containing 1000 plus Apps, some of which are free and others paid for. These apps are business related and integrating them into your business is more of a plus than loss.

An online store is complete if it has a plugin for marketing, which will help boost SEO.A sales Application customizes your product list, and if you want to track your followers to determine who converted or is much likely to convert, then having a social media app integrated on your site is inevitable. This e-commerce solutions provider is a one-stop-shop for these and more apps. Most important is the way the Apps seamlessly integrate with your shopping cart, product pages or even the Shopify backend.

Shopify can help you launch your e-commerce website in seconds. Even if you have no programming skills, you can use Shopify’s powerful e-commerce websites templates and come up with a beautiful online store. Many e-commerce platforms come with paid and free themes, but Shopify is loved for the best ones. With the templates, you do not have to hire an e-commerce websites design professional to create an e-commerce for you, as they already have tutorials to guide you throughout the setup process.


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