Steps to Building Successful E-commerce Websites

E-commerce continues to grow beyond everyone’s earlier expectations, and some experts are predicting that e-commerce sales will surpass the $2 trillion mark next year. It is indeed a very lucrative industry. Shopping online from the comfort of your home and having your purchases delivered to your doorstep makes e-commerce seem like a breeze. The shopper perspective, however, should not fool you into thinking that e-entrepreneurs also have it as easy.

Building a successful e-commerce brand is more complicated than getting your store online. You can work so hard on building a functioning site only to be frustrated by the lack of organic traffic. If you are an aspiring e-entrepreneur, below is a list of steps that can guide you towards building a successful e-commerce site that stands the test of time.

Ø Hire a skilled e-commerce website developer

Do-it-yourself e-commerce packages have made setting up a website a very easy and straightforward affair; however, if you want to launch a professional site in a relatively short time, hire a developer. Hiring a web developer costs money, but it might save you headaches and losses down the line. Research and find a good developer who is skilled and experienced especially in e-commerce websites design.

Ø Buy a domain and choose a reliable e-commerce platform

Purchase a domain name that identifies your brand. It is a straightforward but critical process. Your choice of e-commerce platform should be based on your needs. While there are many factors to consider, popularity is one of the most important ones. Shopify, BigCommerce, and WooCommerce are some of the most popular platforms.

Ø Find a design for your website that matches your e-commerce vision

Different e-commerce solutions offer different themes. You may use one of the preinstalled e-commerce websites templates, but having a web developer to design your e-shop professionally is recommended. Customization makes your website stand out from the crowd and offers it functionality that makes for a pleasant customer experience.

Ø Launch your website

After creating a homepage, About Us page and a contact page, you can take your website live even before listing any products. A functional site has several advantages top of the list is that it proves your seriousness and legitimacy to vendors, bloggers and other sites looking to link back to your site.

Ø Outreach

The hard work begins after launch. You need to find a marketing strategy that gets online shoppers to your site. You have to create personalized relationships with all stakeholders from the vendors to the media if you are to implement an SEO strategy successfully.


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